Make Up For Ever: Unretouched my bum

So earlier today I posted about Make Up For Ever’s apparently unretouched advert. But since then I’ve spotted another version of the ad floating around, in which the model appears to be wearing different makeup, but in an otherwise-identical photo.

Here’s a side-by-side comparison of the two images, both found on the Huffington Post – click for bigger (image one, image two):

I’d like to see an explanation of this discrepancy that doesn’t involve retouching. It’s possible that the difference in make-up colours could be accounted for by colour-correction – but what about the image on the camera screen? On the left-hand photo, no image on the screen. On the right, a faint image of the girl. Colour correction or not, that image has definitely been retouched in.

I guess once again we’ve all been sucked in by a load of hot air. Unretouched? Like hell it is.

‘The first unretouched make up ad’

Well, it’s about time. A makeup company’s finally capitalised on the world’s disdain for overly-Photoshopped adverts, and made it a point of difference that they don’t need to retouch theirs. Here’s the ad:

Frankly, this should have happened about three years ago when the backlash began, but it’s still a positive step. I’d like to see an ad like this for mascara, with a line like ‘Not shot with lash inserts. Not enhanced in post production’, but it’s probably not possible because all mascaras look rubbish in real-life closeups. Even the really good ones.

Anyway, well done to Make Up For Ever’s marketing team for taking what must have seemed like a risky step. More of this, please.

EDIT: It’s just been pointed out to me that she’s holding the camera upside-down. Well played!