The advertising industry’s trade magazine, ‘Campaign’, announced today that they’ve joined Facebook. They did this with an article on their Brand Republic website, which said in its entirety:
Campaign has launched its own page on Facebook. You can find us by searching “Campaign Magazine”.
No call to action. No mention of the benefits of joining, or what you can expect. And worst of all, no link. Really? They couldn’t even be bothered to paste in a hyperlink so people didn’t have to go and search? Do they not care if anyone ‘likes’ their page?
Despite this pitiful attempt at driving traffic, I followed their instructions and found the page. It did precisely nothing to improve my perception of Campaign’s social media knowledge. Check out the logo they’ve used:
I didn’t add those JPEG artifacts. That’s exactly how it looks on the page. Impressive!
OK, so what about the content of the page? The logo and announcement don’t matter so much if it’s a good page. But I suspect you’ve gathered from my tone that the content is probably the worst thing of all.
So far, every update bar one has been a straight-up reposting of a story from their main website. No additional commentary – nothing. It’s just another place for them to post all the links from their main site. Which makes it utterly pointless. Why would anyone come and ‘like’ the page just to get a million Campaign articles in their news feed, which would be more appropriate in their RSS feed reader? Where’s the social aspect of this page? What’s the point?
To add cringe to facepalm, they’ve also ‘liked’ a good deal of their own posts:
Oh dear. For the magazine that chronicles the increasingly digital and social advertising industry, this is dismal.
Tags: Campaign Magazine, digital, Facebook, Rants, social media
Just discovered your blog through Ad_Miration. Went and had a look at the Campaign Magazine Facebook page and can’t believe how bad it is. Surely they would be better of removing it than carry on with how it is at the moment.